Why Failing Fast Can Be as Good as Succeeding

Brandin Cohen, Founder and CEO of LiquidIV, talks about how the 2010 earthquake in Haiti inspired his journey to found a hydration-focused company.

Brandin Cohen shares his entrepreneurial journey to founding LiquidIV, starting with his background as a college athlete before an injury derailed his athletic career and he discovered entrepreneurship. Brandin and host David Meltzer covers topics such as dealing with failure or hearing “No”, building a culture, empowerment through mentorship, and incoprorating philanthropy in a business.

The pair of entrepreneurs discuss the role of daily meditation in their lives as business leaders, as well as the many challenges that any business faces as it scales, including moving at a fast pace, constantly increasing pressure, and finding avenues of distribution for your products and services.

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